Deep Descent

How to play Deep Descent

For years, the gambling industry’s investment story was built on a simple promise: more betting would mean more growth. That story is now becoming harder to sell.

Entain’s removal from the FTSE 100 is a telling sign of what has happened to gambling stocks across both Europe and the US in recent years. The company’s shares have fallen sharply over the past year, even as its first-half results showed continued growth in several important markets.

In the six months to June, Entain’s online net gaming revenue rose 7% in constant currency. Revenue in Britain and Ireland increased 13%, while the company maintained its full-year guidance for online net gaming revenue growth of 5% to 7%. So why is its stock price still so under pressure?

About Deep Descent

While in-person casino revenue declined in Delaware, New Jersey, and Pennsylvania, iGaming reported GGR growth in each jurisdiction. iGaming revenue in New Jersey was up 4.4%, Pennsylvania’s online casinos saw GGR climb almost 6%, and Delaware iGaming surged 35%.

Though Maryland, Virginia, and New York do not have iGaming, prediction markets offering trading on everything from sports to politics continue to make their platforms accessible. Controversial sweepstakes casinos additionally continue to operate in Virginia and Maryland.

The American Gaming Association (AGA) believes many federally regulated prediction markets have transformed into illegal gambling and sports betting outfits, siphoning revenue from the legal, taxed gaming industry. Prediction markets, the trade group argues, threaten jobs and tax revenue, as do other forms of illegal gambling like skill games, sweepstakes casinos, and offshore sportsbooks.

What is Deep Descent?

A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.

Withdrawal speed is one of the most important features to check. Read what other users say about how quickly payouts are processed before you commit your money.

Good customer support is easy to overlook until something goes wrong. Choose an app with responsive support channels that are available when you actually need them.