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The company did not immediately respond to a request for comment from iGB.

A bevy of participating athletes took to social media this week to share their thoughts on the campaign. An X post from Leguizamo, a longtime comedian, encapsulated the fast-paced nature of prediction markets.

“It’s live trading, you gotta stay on your toes,” he wrote, repeating his line from the commercial.

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Under the campaign banner #PlaySafeAfrica, each day of this week will focus on a specific aspect of safer gambling. These include responsible gambling, personal limits and the prevention of underage gambling.

The week will feature a coordinated programme of engagement between regulators and the industry, as well as public education and digital awareness activities.

Peter Kesitilwe, CEO of the AiA, said the industry’s growth must be matched by a stronger focus on player protection, highlighting the need for greater collaboration between regulators and operators.

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However the sentiment towards the Holland Casino brand has remained quite positive, while more generally the sentiment towards gambling is very critical.

“People look primarily at the instances where things go wrong for players; of course, every single one of those is one too many. But they don’t tend to look at the large number of people enjoying gambling.”

Holland Casino was one of the first operators out of the gate when the newly-minted market opened in 2021, and while they don’t have the position they occupied in those early days, the company’s online offering is healthy. When they launched online, Petra says “we were very well known for – and are very well known for – responsible gaming.